What To Expect From Ethos: The Beautiful London Veggie Joint All Over Instagram

A secret garden in the heart of Fitzrovia, all-vegetarian spot Ethos is one of my favourite restaurants. A unique eatery with a bright airy interior complete with magical birch trees sprouting up through the floor, visitors are invited to serve themselves, piling plates high with veggie delights. Take plenty of photos — the curved wood-clad furniture catches the light beautifully, while huge windows let in the sun during the day. The vibe is minimalist and Scandi-inspired with lots of marble, warm wood and exposed bulbs.


What’s on the menu?

On the round buffet-style tables, you’ll find a mix of foods hailing from different continents. Eclectic salads, dips, fritters and fried rices sit alongside root vegetable stews and veggie lasagnes. But don’t get it twisted, this is a  far cry from your average discount world buffet. Ethos is a high-end place that uses quality ingredients and provides bespoke catering too. Visit for lunch, dinner or afternoon tea be careful how much you load onto your plate to avoid paying a hefty bill — this is a pay-by-weight restaurant.

Where to find Ethos?

A great spot for when you find yourself in central London, Ethos is just off Oxford Street. Whether you’re shopping and fancy popping in for lunch, planning a special veggie and vegan meal with luxe drinks options for friends and family, or are simply heading over for an intimate meal beneath the birch trees, Ethos is very easy to find and brilliant for a tasty, cruelty-free meal in the capital.

48 Eastcastle St, Fitzrovia, London W1W 8DX

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Words: Emily Beeson | @boogiemargaret

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